The partnership is in collaboration with Kristina Bykova and aims to cater to the beauty and wellness needs of the Russian market
New Delhi: Indian beauty brand The Love Co. has expanded its retail presence in Russia in collaboration with beauty influencer Kristina Bykova, according to a press release shared on Monday.
The partnership aims to cater to the beauty and wellness needs of the Russian market and is aligned with the rising popularity of Vitamin C products in Russia, the press release added.
The products feature face cleansers, eye creams, and serums, with ingredients like niacinamide, tea tree, Japanese cherry blossom, oud, vanilla, lavender, mint, aloe vera, salicylic and hyaluronic acid.
Hemang Jain, director, The Love Co., expresses excitement about introducing their esteemed beauty and wellness products to the dynamic Russian market.
The Love Co.’s products are accessible through Russian e-commerce platforms like Wildberries and Ozon. Additionally, the brand is set to establish its retail chain in major cities, enhancing its presence both online and in physical stores.
The Love Co. is a beauty and self-care brand that was founded in Haryana in 2019 by Hemang Jain, Pulkit Jain, and Rashina Jain. The brand offers a range of bath, body, and skincare essentials.
