Apparel brand W, a part of TCNS Clothing Co Ltd, is eyeing up to 20 percent of its revenue from sale of products made from sustainable fabrics in the next 18-24 months.
“Sustainability in fashion is a relatively newer concept. We are experimenting with different kind of sustainable fabrics. We expect revenue from products made from sustainable fabrics to double in the 18-24 months to 10-20 percent from about 5-10 percent at present,” Anant Daga, Co-Managing Director, TCNS Clothing told PTI.
According to a PTI report: The company has announced an exclusive partnership with Aditya Birla Group’s Livaeco brand. Last year W had launched a new line of Harit Khadi products styled by the company.
“These sustainable products are priced at a premium, but we have seen great response from customers for Harit Khadi products. We want to give the customers the choice about the kind of fabric they want to buy,” Daga was further quoted by PTI as saying.
Manohar Samuel, Senior President, Aditya Birla Group told PTI: “We are launching our newest offering Livaeco exclusively with W, which has created a collection that embodies our focus on sustainability and high fashion to delight the customers”.
TCNS Clothing sells its products through 521 exclusive brand outlets across 1,598 large format stores across Shoppers Stop, Pantaloons, Lifestyle, Central, among others and 1,496 multi-brand outlets as of December 31, 2018.
The company plans to open about 70-80 exclusive brand outlets in the next fiscal for its brand W and Aurelia, Daga said.
It is also looking at expanding its international presence to Middle East and South Asian countries through online foray.
At present, TCNS has stores in countries such as Nepal, Sri Lanka and Mauritius.