The modern clothing industry is a marvel. Walk into any fashion store and you can have your pick of thousands of different items in a huge variety of styles. Despite the growth in the world of fashion retail, the...
Apparel brand W, a part of TCNS Clothing Co Ltd, is eyeing up to 20 percent of its revenue from sale of products made from sustainable fabrics in the next 18-24 months.
"Sustainability in fashion is a relatively newer concept....
Birla Cellulose, has collaborated with Ankur Textile, lifestyle division of Arvind limited to launch a wide range of LIVA Fabrics with 100 percent modal, 100 percent viscose and viscose blends as an alternate to traditional fabric for new age...
Liva, the new age fabric brand from the Aditya Birla Group’s Birla Cellulose, has come out with a one-of-its-kind approach for spreading awareness about the fabric and it attributes. This season, Birla Cellulose will depute Liva Fashion Advisors (LFA)...
Birla Cellulose, Aditya Birla Group's umbrella brand for its range of cellulosic fibres, will open a design studio this month in New York to connect with international fashion brands, a company official said.
Besides, the company also has plans to open studios...
Liva, the new age fabric brand from the Aditya Birla Group, has come out with a one-of-its-kind approach for spreading awareness about the fabric and it attributes. This season Liva will depute Liva Fashion Advisors (LFA) in top four...
Back in 2015, Grasim Industries Limited had achieved a major milestone marking the advent of a new era of Birla Cellulose with the launch of new age fabric brand - Liva. Liva is a natural, fluid and fashionable fabric...
The Federation of Hosiery Manufacturers Association of India (FOHMA) in association with West Bengal Hosiery Association (WBHA) and Bengal Hosiery Manufacturers Association (BHMA) organised KNITCON 2015 at The Oberoi Grand Hotel, Kolkata on May 9.
The maiden conference was attended...
The new age fabric made with natural fibres from Pulp & Fibre Business of Aditya Birla Group, Liva has announced its association with AND, Global Desi, Allen Solly and Van Heusen - some of the biggest players in the...
In an attempt to enter the retail segment, Aditya Birla Group’s fibre division Birla Cellulose has launched its brand Liva. “We were recently a B2B brand. However, going forward, we want to have a consumer connect. Liva was created...