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Omnichannel Retail: A short study on white goods, retail lighting and brown goods sectors

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The Indian lighting and appliances market is expected to have grown to US $9 bn in FY 16, with online channels accounting for 5-7 per cent of sales, according to this Red Seer Consulting report.
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Online presence aided us more in marketing than revenue generation: Mayank Mohan of Mohanlal Sons.

Mayank Mohan, Director of Mohanlal Sons engages in a discussion with Rasul Bailay, Group Managing Editor of IMAGES Group,...