Riding high on the upsurge in demand for khadi products, KVIC expects to surpass the sales target of Rs 5,000 crore by the end of 2017-18.
“The sale of khadi products has recorded a quantum jump. We are getting good orders from the government. We will achieve the sales target of Rs 5,000 crore by the end of 2017 -18,” Chairman, Khadi and Village Industries Commission (KVIC), Vinai Kumar Saxena was quoted by PTI as saying.
According to a PTI report: Sales of khadi goods shot up by about 29 per cent to Rs 1,510 crore in 2015-16.
He said that the KVIC is also setting up export cells to promote overseas sales of the products.
“There is a good demand in the countries like the US and UK. Currently, we are not doing direct exports but now we will start. It will help in making khadi an international brand,” he was quoted by PTI as saying.
Further to improve the quality and sales of products, KVIC is regularly organising training programmes for spinners and weavers in areas like designing and marketing.
Overall sales of both khadi and village industries have jumped over 14 per cent to Rs 37,935 crore in 2015-16.
The khadi and village industries products are manufactured by about 7 lakh privately-owned household units. These units are funded through schemes such as Prime Minister’s Employment Generation Programme.