Diversified FMCG Conglomerate, CavinKare, has announced the national foray of the shampoo variant of its significant herbal hair care brand, Karthika.
Karthika shampoo has a presence in 2.14 cr households across South India as per ‘IMRB Kantar World Panel’s Household Purchase Panel data for Apr-Mar’16”. Karthika is a well established dominant player in the segment and also enjoys a strong consumer base across leading metros and rural regions in South India.
This successful product from the house of CavinKare, will now be available across leading retail outlets and neighbourhood shops in India. The product was launched in the year 2006 in Andhra Pradesh followed by subsequent launches in Tamil Nadu, Karnataka and Kerala.
Speaking on the launch, Chairman and Managing Director of CavinKare Pvt. Ltd., CK Ranganathan said, “The national foray of Karthika Shampoo comes at the right juncture with the herbal products market posing a positive outlook for the coming years. With an increase in the penetration level for herbal products across market, we foresee a tremendous growth for our brand, Karthika Shampoo, which already enjoys a greater acceptance in the southern market today. As pioneers in the herbal hair care segment, our vision is to take one of our spectacular products to the neighbourhoods of our customers across the country and thereby increasing Karthika Shampoo’s turnover to Rs 100 Cr by 2017.”
The shampoo will be available in three different variants like Hair-fall Shield, Dryness Shield and Damage Shield. Hair-fall Shield contains Shikakai and Hibiscus which helps to control hair fall. Dryness Shield variant rightly blends the benefits of Amla, Henna and Aloe Vera. Damage Shield variant combines the goodness of Reetha and Fenugreek and helps to grow long and thick hair.
The newly launched variants are packaged attractively and available at Rs 1 for sachets, Rs 10 for 35ml bottle, Rs 40 for 80ml bottle and Rs 95 for 175 ml bottle.