Amazon India has launched India’s largest baby store by selection on Amazon.in. Available in various sizes, designs and colors, the baby shoe store caters to footwear necessities of babies in the age group of 0 to 2 years with 1,600 styles from over 100 most sought after brands.
The baby shoe store is specially curated to enhance the shopping experience of customer, making it easy to shop by different categories and age groups. It also showcases the top trending stories like summer styles, cotton comfort and party pack through a specially curated selection.
Commenting on the launch, Category Leader, Amazon Fashion, India , Mayank Shivam says, “Baby market in India is under-served and we believe that online as a channel can help in strengthening this market. Our baby apparel category is already clocking-in 250% sales YOY which is quite encouraging.”
The store will showcase collection of mittens, booties, pre-walkers and first walkers and wide range of varieties, including soft shoes, booties, leggings, ballerinas, and sneakers. The online store hosts selection from Attipas, Love Crochet Art, Tiny Tots, and brands like Mee Mee, D’Chica, Pikaboo, Beanz, Clarks and many more.
With an assortment of products ranging from precious and fashion jewellery, apparels to baby shoes, Amazon Fashion has become a one stop destination for all lifestyle needs for babies.
The store offers precious to fashion jewellery for baby girls and baby boys with close to 200 styles from brands like Joyalukkas, Malabar Gold & Diamonds, TBZ and more.