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How Myntra, Amazon, Shoppers Stop & Others use AI for CX

From improving product recommendations and personalised fit suggestions to delivery, here’s how retail biggies are using artificial intelligence to offer delightful customer experiences New Delhi: Retailers in India are betting big on enhancing the customer experience (CX) with the use of...

Top-selling gift cards on Amazon during Diwali 

Amazon India launched its e-gift card store in 2014 with multiple e-gift cards from different companiesNew Delhi: Exchanging gifts during Diwali is an age-old ritual. Over the years, with the rise of e-commerce, the nature of gifts has evolved with...

Where is the Indian athleisure market today?

Athleisure, which originated in the West, is no longer a passing trend but a thriving industry that continues to evolve. Explore the dimensions, driving forces, and potential growth avenues within the Indian athleisure marketBengaluru: The fashion landscape all over...

9.5 crore customers visit Amazon in the first 48 hours of the Great Indian Festival 2023

Over 80% of customers came from non-metros and more than 35% increase in small and medium businesses securing sales within the initial 48 hours Bengaluru: E-commerce platform Amazon India has witnessed about 9.5 crore customer visits in the first 48 hours...

Amazon intends to invest $15 billion more in India, says CEO Andy Jassy

The new investment will take its total investment in the country to $26 billionWashington: E-commerce giant Amazon plans to invest $15 billion more in India, taking its total investment in the country to $26 billion, a top official of...

Amazon Beauty launches Global Beauty Store; brings international brands to India

Global Beauty Store on Amazon presents over 60 international beauty brands and more than 5,000 products Bengaluru: E-commerce marketplace Amazon has expanded its beauty category with the launch of Global Beauty Store which offers a curated selection of over 60 international...

Amazon Fashion launches India’s first Gen-Z Next Gen Store

The new Next Gen Store on Amazon will be promoted through various avenues by collaborating with over 100 renowned Gen Z influencers and content creators on social media and Amazon Live Mumbai: Amazon Fashion announced the launch of the Next...

Amazon partners with Womennovator to enable 200 Indian women entrepreneurs to go global

Over the next 24 months, Amazon will onboard the entrepreneurs associated with Womennovator on its e-commerce exports program – Global SellingBengaluru: Online retailer and marketplace Amazon India announced its association with Womennovator, a global incubator for women entrepreneurs, to...

Amazon Fashion launches ‘The Plus Shop’

The store offers plus-size apparel from 450 brands in India and will be live from 22 - 26 February 2023 Bengaluru: Online retail shopping platform Amazon Fashion announces the launch of The Plus Shop, a newly curated store offering plus-size apparel...

Amazon Fashion introduces affordable designer wear in India

Amazon Fashion in association with DBS Lifestyle LLP announced the launch of RIVER (Season I) in India. RIVER is an affordable multi-designer brand created in partnership with some of India’s most celebrated designers – JJ Valaya, Ashish Soni, Manish...
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Max Fashion launches new youth centric brand ‘Urban’

The first Max Urban collection will be available across the brand's retail stores as well as on the e-commerce...
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