Home Fashion Vilara aims to bring over 1000 boutiques in one place

Vilara aims to bring over 1000 boutiques in one place

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Fashion marketplace has recently entered the premium e-commerce segment with the acquisition of Zohraa, a marketplace for designers and boutiques. The segment will be called .

Voonik has entered the premium e-commerce segment with its three acqui-hires
Voonik has entered the premium e-commerce segment with its three acqui-hires

Additionally, the company has also acqui-hired Styl, an app that connects salons and stylists to users, as well as Picksilk, an online silk store for handloom sarees.

“By acqui-hiring Zohraa, we got access to a premium supplier network. With Picksilk on board, we now have access to a highly coveted silk weaver community. Styl team gave the immediate impetus to the Vilara App development. We got to market with both web and app within a record time,” CEO, Voonik, Sujayath Ali, said in a press statement.

With Vilara, the comapny claims to bring over 1000 boutiques in one place.

Zohraa, which currently has a team of 12 members, was founded in June, 2012 and sells ethnic wear and designer wear products. Styl was founded as a platform to connect salons and stylists and consumers. It has a team of nine members.While Picksilk is an online store for Silk sarees.

“We built a company to connect under-represented and technologically-backward handloom sector to a huge base of women who love silk sarees. Joining Vilara will help us in fulfilling our dream of bringing joy to every woman through a pure silk saree,” CEO, Picksilk, Shiv Kancharla, said in a statement.

In a segment, Vilara will be competing with sites like Styletag, Luxepolis, and Confidential Couture. Besides fasion, Vilara will be catering to home category aswell.

Recently, Voonik has also launched an app – – to solve shopping problems for men. The app will not only offer a wide choice of men’s clothing and accessories, but will also save shopping time for men with the highly coveted personalisation services that are a rarity in this segment.

Read: Mr Voonik to solve shopping problems for men