Aeropostale, the American, mall-based specialty retailer, today launched its first Indian store in south Delhi’s Select CityWalk mall in collaboration with Arvind Lifestyle Brands Ltd.
The American youth brand known for its jeans, hoodies and t-shirts aims to have approximately 30 standalone stores and 25 shop-in-shop locations in the next three years in India.
Aeropostale is primarily a mall-based speciality retailer of casual apparel and accessories targeting young women and men through its stores. It will offer a wide range of clothing and accessories from their Fall-Winter 2015 collection for boys and girls, a joint statement said.
“India is expected to become the world’s youngest emerging economy by 2020, with around 64 per cent of its population in the working age group. Having understood this, we are glad to add power players like Aeropostale as additions to our already fast growing fashion portfolio,” J Suresh, Arvind Lifestyle Brands Ltd MD and CEO said.
“This young consuming class has new aspirations and is more open to experimenting with fashion brands,” he added.
Aeropostale Inc Senior Vice President, International and Global Licensing Kenneth Ohashi said: “Arvind brings tremendous knowledge and expertise to building brands and operating licensed stores in India. We look forward to this exciting launch and continuing our rapid growth throughout the country.”
As India becomes important for global retailers, more and more international apparel brands are entering in India to launch and market their bands in the country.
Last month, Swedish fast fashion retailer H&M launched its first flagship store in India, at the same mall. The store was open for most of the previous night and customers were allowed to wait outside, a first for India.