Hyperlocal service startup BookMeIn raises Rs 2.5 cr

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Mumbai-based hyperlocal services marketplace, BookMeIn, has raised INR 2.5 crore in an angel round of funding from Ajmera Group of Companies.
Started in 2014 , BookMeIn provides hyperlocal service in four categories and 26 sub-categories including beauty & fitness, health & wellness, home & work and spirit & healing. The company operates in Mumbai only and gets about 150 visitors a day.
Users can book for hyperlocal beauty salons, restaurants, physiotherapists and more in Mumbai, Thane and New Mumbai vicinity using its web and mobile platform. BookMeIn also plans to add 15 to 20 new categories in by next month.
“With the latest round of investment, we will ramp up customer acquisition and make our technology tighter,” Siddharth Dalal, cofounder, BookMeIn said in a release. “We plan to add 15 to 20 new categories in the next one month, including fitness and wellness,” he added.
According to startup industry tracker Tracxn, the home services industry in India saw about 69 startups founded in 2014 alone. Moreover, the sector has witnessed influx of funds from angel investors and institutional investors like SAIF Partners and Accel Partners. The hyperlocal services marketplace, which holds USD100 Bn market opportunity, has seen number of players operating in the segment.
For instance, BookMeIn’s rival UrbanClap raised Rs 61 crore in Series A from SAIF Partners and Accel Partners in June.

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