Cotton Council International (CCI) is all set to launch its 25-year old flagship brand, Cotton USA in India. The brand promotes US cotton fiber and manufactured cotton products in more than 50 countries globally.
Cotton USA trademark promises to deliver: purity, quality, and responsibility. In a competitive market, people need a reason to choose one product over others.
The Indian textile industry is primarily cotton focused, with cotton accounting for nearly 54 percent of total fibre consumption in 2014. However, the industry has inherent challenges like cotton price fluctuation, inconsistent quality of indigenous cotton and over-dependence on monsoons. In order to meet the demand, there is a requirement of high quality cotton in the country.
David B. Collins, Cotton Council International Senior Advisor says, “The Indian textile and apparel market is now more than US$100 billion and growing at a healthy rate, and it has potential to double its export share from present 5% to 10% in next 10 year. We see a huge potential in this market and hence bring the best quality cotton to the Indian consumers.”
Renu Aggarwal, India Representative for Cotton Council International says, “Consumers are well aware and conscious about what they are wearing and are looking beyond just the end product; they want superior quality fabric assurance. U.S. cotton is seen by many as the best in the world, so when this premier cotton is combined with prestigious product developers, the result is truly top-of-the line, the best of the best.”
She further added, “Premiumisation is a well established term in India and is happening across categories. The textile industry is also catching up by using premium quality – raw material, fabrics & innovation to make quality products in the country.”