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Hello Curry gears up for pan-India expansion

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Hyderabad-based Hello Curry, an on-demand food company focusing on affordable Indian cuisine, is planning to expand its operation. It has raised Rs 50 crore to fund its expansion plans. “We are in talks with multiple investors to raise funds and hope to close a deal soon,” says Raju Bhupati, CEO and co-founder of Hello Curry.
A year ago, the company had raised a seed-fund of Rs 3 crore from Sashi Reddi of Sri Capital to start off its business in Hyderabad. Within a year it has been able to expand its operations to Bengaluru and plans are afoot to expand the business further across the country.
Along with other regions, Hello Curry plans to expand its operations to the National Capital Region. “We plan to kick off our operations in NCR soon with the seed fund we have raised from SRI Capital. We also intend to penetrate into Tier-2 cities as well,” says Bhupati.
Currently, Hello Curry has four kitchens in Hyderabad and one standalone quick-dine-in, which was a brand-building exercise for it. It will soon be setting up two more kitchens in Hyderabad. Speaking of his expansion strategies, Bhupati says, “While restaurants expect the customer to walk to them, we want to walk to the customer”. In another strategy, the company says that it will cook food only after an order is placed and not reheat cooked food. The company hopes that customers will come to notice its service ethos and will vote with their feet to build up the brand.

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