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Established in 1977 by Dhananjai, Eteenz is a brand that captures the spirit of kids freedom and fashion. It caters to the need of today’s young generation who fall in the age group of 0-14 years. The brand is also an authorised licensee of internationally popular character brands like Doraemon, Barbie, Mickey & Friends, Justice League etc.

Brand USP: Eteenz stands for excellent quality and trendy style. Through Eteenz, the company tries to offer world class quality and stylish apparels for kids without taxing the pockets of parents. The product range includes t-shirts for boys; and tops, trackpants, shorts, jamaican shorts, denims, skirts, etc. for girls.

Target customers:
The brand targets mass markets that offer kidswear for 0-14 years old.

No. of Indian cities currently present in: The brand has presence in 72 cities pan India.

Total no. of EBOs: 26
Total no. of MBOs: 1,500
No. of EBOs added in 2014: 3
No. of MBOs added in 2014: 300

Presence in large formate stores: , , , More, Spencers, Easyday, Jubilant Retail, Walmart, Max and Pantaloons

Total no. of flagship stores: 1

Presence in online retail: The brand has tied-up with Snapdeal, Homeshop 18, Firstcry, Jabong, Amazon, and Unamia.
Future plans: Eteenz wants to strengthen their online presence.