Winta is a thermal wear brand from Groversons’ Group. The brand offers thermal innerwear for men, women, kids and infants. It uses high quality fabric that ensures warmth even in extreme cold. The garments are available in slim fitting pattern.
Brand USP: It is extremely warm, feather soft, snug fitting and moisture absorbent.
Target customers: It is a family brand that caters to every menber in the family.
No. of Indian cities currently present in: The brand has presence in more than 250 cities and town.
Total no. of EBOs: 1
Total no. of MBOs: 2,500
No. of MBOs added in 2014: 1,200
Presence in Large Formate Stores: The brand has presence in all prominent large format stores.
Total no. of flagship stores: 1
New territories or regions added: 20
Presence in online retail: It is avaliable in all leading portals.
Future plans: The brand working on to increase their production capacities and market share.
Targeted cities in the next couple of years: All prominent towns and cities, pan India.
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