Vami is a new initiative by Bonjour Group established in the year1989. It is one of the respected brands offering quality and services. The brand only uses imported patented technology to provide the most hygienic products to its customers. Known as the manufacturer of the most versatile and largest socks range, Vami has over 80 shades in leggings, exclusively for style divas.
Brand USP: The brand’s product range includes churidaar, capri, leggings and ankle length leggings. They offer high quality product at a very low price range; and uses original Lycra when manufacturing their products.
Target customers: The brand targets females between 15-70 years old.
No. of Indian cities currently present in: The brand is avaialbe in more than 60 cities in the country.
Total no. of EBOs: 10
Total no. of MBOs: 2,500
No. of EBOs added in 2014: 5
No. of MBOs added in 2014: 1,500
New territories or regions added: The brand recently entered into West India.
Future plans: The brand wants to be seen pan India through their network of 200 distributors and over 5,000 retailers. They also want to tie-up with e-commerce portals offering multiple brands.
Targeted cities in the next couple of years: They want to increase their presence in South, East and West India.
Growth percentage (CAGR of last 3 years): 50%
Franchise requirement: The brand is looking for franchisees pan India. The interested franchisee should have the capacity to invest between Rs. 20 – Rs. 22 lakh and an area of about 500 sq.ft.