Launched in 2001 by JMD Trexim, Roughells is a menswear brand from Kolkata. Within a decade, the brand has made a mark in the men’s apparel market by offering a wide variety of designs in formalwear, casualwear and partywear range.
Brand USP: The brand offers best quality in formalwear, casualwear and partywear at the most affordable price range.
Target customers: The brand target upper-middle class and high-class men.
No. of Indian cities currently present in: The brand has presence in 200 cities across the country.
Total no. of MBOs: 750
No. of MBOs added in 2014: 30 approximately
New territories or regions added: The brand recently entered the markets of Uttar Pradesh.
Future plans: They plan to venture into online selling by the first quarter of 2015.
Targeted cities in the next couple of years: The brand aims to enter the promising cities of Madhya Pradesh and Chhattisgarh.
Growth percentage (CAGR of last 3 years): 25%
Brand turnover (estimated for CY2014): Rs 20 crore approximately
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