Home Fashion Juelle



is a young company formed in 2009 to launch and promote casual young womenswear brand Juelle. Within a short span, the brand, Juelle has created a new era in womens apparel market. The brand is providing high-end fashion to Indian women depending upon traditional as well as international trends. The great vision for the brand has helped them to penetrate more than 2,000 leading stores across India.

Brand USP: The casual, chic, stylish concepts cater to young women who are looking for international fashion, modified as per Indian tastes at genuine price.

Core Product Offering: Sweatshirts, jackets, coats, pre-winter and woolen tops, cotton jersey, lycra tops, tunics, shrugs, etc.

Target consumers: Girls and young women in the age group 16 to 35 years

No. of Indian cities currently present in: 200

Total no. of MBOs: Between 2,000 and 2,100

No. of MBOs added in 2014:    250

New territory or region added: Chhattisgarh, Goa and Kerala

Presence in online retail and multi-channel expansion plans: Currently Juelle is present on Jabong, , and .

Future expansion/extension/diversification plan(s): The brand is soon introducing dresses, gowns and tracksuits.

The targeted towns or cities in the next couple of years: B and C cities will be the thrust areas for Juelle.

Growth percentage(CAGR last 3 years): 25%

Brand turnover(estimated for CY2014): Rs 35 crore