Ludhiana-based company Blueman Collection is known for manufacturing a wide range of fabric jackets, coats, etc. The brand uses latest machinery for manufacturing process that ensures high-standards in all the garments. Blueman is an established brand in the domestic market and makes attempts to match the fast changing trends in men, women and kids fashion wear.
Core Product Offering: Jacket , coat (semi-formal and formal), mufflers for men, women and kids of all age groups.
Target consumers: Blueman targets men, women and kids of all age groups.
No. of Indian cities currently present in: 225
Total no. of MBOs: 525
No. of MBOs added in 2014: 25
Presence in Large Format Stores: The brand is present in all major LFS in North India.
New territory or region added: Jharkhand & West Bengal
Presence in online retail and multi-channel expansion plans: Blueman is available at major e-commerce portals across in India.
Targeted towns or cities in the next couple of years: East Indian states and cities
Growth percentage(CAGR last 3 years):15%
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