Haryana retailer Anant Fresh will invest Rs.100 crore in next 3 years

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Haryana based retail company, Anant Fresh has started its successful operation in the region and launched its first super market store at Kundali and also started e-commerce (online shopping) services for the customers. Beside this company has also started its wholesale retailing concept in nearby area of Sonipat and delivering products to more than 200 kirana stores on daily basis.

Anant Fresh will play a major role to organise the retail industry in Haryana and to provide quality goods at affordable price at doorstep. Talking about the retail venture, Manoj Khatri, Managing Director, Anant Fresh, said, “I belong to a village of Haryana and born and brought here and worked with no of multinational companies in India and other countries. I found there is a very big opportunity for the organized retail market in the region.

Not only young generation but also other people also wants quality andbranded products to use but there is not a easy accessibility of such stores or services in Haryana which can deliver the product of their
choice. As last one decade states scenario has changed, consumer behavior, buying habits, preferences are changing  day by day so we at Anant Fresh wants to full the modern and cultural requirement  of the people and give easy and comfortable solution in their style and taste.  We have launched acomplete shopping solution for the common people and also for the shopkeeper at Anant Fresh, starting with the physical shopping with store, virtual shopping with phone and website and wholesale shopping with our B2B retailing concept. With the use of latest technology, inventory management, modern warehouse and logistic system we are  trying to give a international standard shopping experience to the customers.

Talking about the expansion plan he said said “In first stage our focus is Haryana and will open 10 more retail stores in the region by end of this financial year. Some of the stores would be company owned and some would be franchise in the areas like Panipat, Hisar, Kurushetra, Sirsa, Bhadurgarh, Rohtak, Gurgaon, Rewari, Jeend, Faridabad, Palwal etc. And will provide shopping and home delivery services to the entire state very soon, even the rural area as well.   We are also planning to add fashion garment and lifestyle accessories, fresh vegetables and households goods in our bucket in next few months.

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