A segment of consumers specifically believe that only 5 percent of brands make their lives notably better and wouldn’t be bothered if 92 percent of brands disappeared entirely. So how can your brand be among those top 5 percent. Our marketing experts and heads of coveted brands will share insights on how you can amplify what your brand stands for across all brand touch points and build a new creativity, credibility and vitality around it.
Harish Bijoor is currently a Brand Domain specialist operating out of Bangalore. He runs a unique boutique consulting outfit branded “Harish Bijoor Consults”, a brand name that has a consulting presence across the markets of Hong Kong, Seattle, London and the Indian sub-continent. He spent the most recent 18 months of his career as the Chief Operating Officer, Zip Telecom Limited. He has spent the last eight years prior to his Telecom stint with Tata Coffee Limited in various designations moving through the Brand Management and Marketing Hierarchy.