Home Retail Home Utility Brand Bonita Ties-up with FabFurnish

    Home Utility Brand Bonita Ties-up with FabFurnish


    Indian home utility product maker Bonita has tied up with FabFurnish, an online retailer of home furniture, furnishings, decor items, and kitchenware. Over 75 Bonita products will be available online now.

    Kishore Biyani’s Future Group acquires FabFurnish
    FabFurnish is a high margin and profitable business, which currently operates at 40-41 per cent margins. Under Future Group, the home furnishing brand aims to penetrate around 100 more cities.

    Speaking on the occasion, Umang Srivastava, Joint Managing Director, Casa Brands India, said: “FabFurnish has come up as a premium website where customers understand quality, design and brands and we can safely classify them for a discerning customer who wants good quality product to be available to him/her, but does not have the time to go to the store to buy these products. Bonita’s target customer is also a similar customer who wants good quality product with styling element so that it adds more beauty to home decor.”

    Srivastava further added: “The growth percentage has been almost over 50 percent on a month-to-month basis and we foresee FabFurnish to be among our top selling platform in the online space.”

    The company recently entered into a tie-up with Amazon.com to spread its reach. Earlier it had also entered into deals with online selling portals including Snapdeal, Indiatimes, PepperFry, among others.

    “Bonita is an important addition to the brands dealt by FabFurnish.com. We definitely look forward to grow this category to a new level in partnership with Bonita,” said  Amit Sharma, Director – Sourcing, FabFurnish.

    Bonita offers ironing boards, cloth dryers, ironing and drying accessories like silicosafe, ironing mat, cloth pegs, shoe racks, laundry baskets and hampers, vacuum bags, and folding wardrobes.