FameBox a multi-channel talent platform on digital media has launched American Swan ‘Beauty & the Blogger’. This is a web reality show where glamour meets social media. This innovative reality show will feature 8 shortlisted fashion models and the country’s top bloggers who join forces for a unique multi round contest.
Fashion and lifestyle brand – American Swan is the official sponsor for Beauty & the Blogger while TRESemmé salon-quality hair care product and Lakme, the cosmetics and skincare brand, are the beauty partners of the show.
Speaking more about the show, Dhruvank Vaidya, Director, FameBox said, “Fashion and beauty has made a major impact on social media so far and needless to say this category is much engaging. With Beauty & the Blogger, we aim to provide a platform to the rising fashion enthusiasts who can experience the power of social media and become Webstars in the domain they follow so closely”.
The show will be initiated through a three-day event scheduled from 13th to 15th May 2014 at an exclusive resort. This is followed by a grand finale which will be viewed on the FameBox Fashion channel on YouTube. The winners will be chosen basis the social media buzz and influence they generate.
Speaking about the property, Anurag Rajpal Director and CEO, American Swan said “We aligned with our partner FameBox and have been working towards the Beauty & Blogger show and are hopeful that it will receive a good response from all quarters, especially the connected youth. This year, during the event we will be launching our swimwear collection which we believe is very distinct in the styling quotient that the range offers.”