Home Retail Shiseido’s Premium Brand ‘Za’ Partners with Retailer New U to Showcase its...

    Shiseido’s Premium Brand ‘Za’ Partners with Retailer New U to Showcase its Skin Expertise


    Za, the international skin expert from Shiseido in partnership with newU will deliver the best in-class customer experience zones in New Delhi and NCR. This is the first customer outreach event by the brand for its consumers and will be scheduled between May 9-11 in DLF Place, Saket and May 16-18 in Great India Place, Noida. The focus of the in-mall event is to highlight the skin expertise from the brand and showcase the effectiveness of its products.

    The consumers will get to experience the World of Za through its products that feature cutting-edge Japanese technology, latest product innovations, high performance ingredients and delightful textures.

    The event will also feature the Za skin consultation zone where customers will be provided with personalised skin consultation and analysis by the Za beauty advisors using advanced skin analysers that provide information on the age, moisture and melanin levels of the skin.

    Visitors can also take back memories from the event with Za’s Photo Candy machine – an interactive “Selfie” machine that allows customers to pose for a customised selfie photographs. The selfie can be posted to Facebook from the machine itself following which the selfie machine will give out candies to the customer.