Parle Products, one of the leading player in biscuit and confectionary manufacturing segment, has launched a new version of Bourbon, the Hide and Seek Black Bourbon Creme Sandwich. Available in two flavours – Vanilla and Chocolate, the brand positions the biscuits as premium and Generation Next in the creme category.
Commenting on the launch, Shalin Desai, Group Product Manager, Parle Products said: “We have strategically worked on innovating the Bourbon category, which has been relatively dormant, to suit the tastes of our discerning consumers. ‘Black Bourbon’, with dark coco shells and centered with rich cream is premium in its category and ensures a rich experience to consumers. Available in two flavours – Vanilla and Chocolate, the Black Bourbon is not only the first of its kind by Parle but is also of the finest quality in this spectrum.”
Carrying the ‘Hide & Seek’ brand lineage, the biscuits come in dark coco shells that sandwich rich creams in Chocolate and Vanilla. The packaging comes in regal purple for the vanilla and rich brown for the chocolate.
Hide and Seek Black Bourbon Creme Sandwich will be available across India in pack size of 100 gms and priced at Rs 25.