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HyperCity deploys Oracle Retail to optimise store operations

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HyperCity Retail India has implemented Oracle Retail solutions to integrate retail store operations and help deliver better insight into its 12-store hypermarket business to optimise sales, profitability, and customer service initiatives.

Commenting on the move, Mark Ashman, CEO, HyperCity Retail India, said: “Our investment in Oracle Retail solutions is enabling us not only to provide a more consistent customer experience in stores but also to optimise our performance by better matching consumer demand with merchandising and operational requirements. Ultimately, this will help HyperCity to continue to deliver that differentiated and superior shopping experience that we are committed to providing.”

According to the company officials, Oracle Retail’s point-of-service, central, and back office will enable HyperCity to create a single, centralised platform for hypermarket operations to deliver a consolidated and accurate view of store data, customer information, compliance analysis, and item performance.

HyperCity has integrated Oracle Retail Stores applications with its existing Oracle E-Business Suite Financials, Oracle’s PeopleSoft Human Capital Management, and Oracle Data Integrator to improve and leverage centralised inventory and financial processes and information governance across store locations, and reduce integration costs.

“HyperCity has distinguished itself as a leader in using the power of technology to provide an excellent experience to its customers with great product availability, attractive promotions and quick check outs. Hypercity is a valuable addition to our list of successful retailers worldwide using Oracle technology,” said Mukesh Mathur, Executive Director and Business Head, Oracle Retail India.

“In the highly competitive Indian retail environment, retaining customers is critical,” said Mike Webster, Senior Vice President and General Manager, Oracle Retail.

Webster further added: “HyperCity’s approach to leveraging technology to build an experience platform that delivers a more holistic view of its stores, inventory and customer information is key to driving business performance and optimising the customer experience.”

In addition, Oracle Retail solutions will integrate the existing Discovery Club customer loyalty programme and employee discount interfaces to allow HyperCity to coordinate activities, manage compliance, and provide a comprehensive view of the business.

-Shubhra Saini
[email protected]

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