Home Retail Shoppers Stop debuts in Gujarat

    Shoppers Stop debuts in Gujarat


    Shoppers Stop, a chain of large-format department stores in India, has opened its first store in Gujarat (46th in the country) at AlphaOne Mall. Spread over 44,000 sq.ft. the store offers international and Indian brands across categories such as personal accessories, apparel, cosmetics and fragrances, jewelry, toys, handbags, luggage, lingerie, footwear, kitchen appliances, home furniture, and adornments.

    Shopper Stop aims to achieve 20 per cent digitally-influenced sales by 2020
    They selected JDA Warehouse Management given its scalability, efficient processing and flow-through distribution capabilities it needed to meet the demands of the highly competitive retail environment

    The new outlet stocks personal accessories by brands such as Tommy Hilfiger, DKNY, Espirit, Guess, Prada, Armani, and FCUK. International apparel brands like Jack & Jones, UCB, and Austin Reed are also available at the new store. Shoppers Stop also retails a range of merchandise under its brands namely Stop, Kashish, Life, Haute Curry, Elliza Donatein, inSense’, iJeanswear, Mario Zegnoti, and Vettorio Fratini.

    Speaking on the occasion, Govind Shrikhande, Customer Care Associate and Managing Director, Shoppers Stop, said: “Our entry into Gujarat marks a new milestone in our two-decade journey of success and accomplishments in the retail landscape of India. Shoppers Stop already has a sizable base of approximately 5,000 loyal customers in Ahmedabad who travel to our stores to Mumbai. We are positive that the citizens of Ahmedabad are equally excited about our entry as we are!”

    Shoppers Stop has 46 stores (including 2 airport stores) in 22 cities, namely, Ahmedabad, Aurangabad, Amritsar, Bangalore (5 stores), Bhopal, Chennai (2 stores), Delhi (4 stores), Durgapur, Gurgaon, Ghaziabad, Hyderabad (4 stores), Indore, Jaipur (2 stores), Kolkata (3 stores), Latur, Lucknow, Mumbai (8 stores), Mysore, Noida, Pune (3 stores), Siliguri, and Vijayawada occupying an aggregate area of over 2.05 mn sq.ft. of retail space.

    -IndiaRetailing Bureau