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Arvind Ltd launches sixth ‘Big Megamart’

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Megamart, a pioneer in value retailing and the retail arm of Arvind Ltd, has launched its sixth Big Megamart in Trichy. The other five are located in Chennai, Pune, Bangalore and Thane.

The new look store is spread across 20,000 sq.ft of retail space and will be home to over 150 top Indian and international brands and will delight customers with its proposition of mega savings and offers throughout the year.

Speaking on the opening, J Suresh, CEO, Arvind Brands and Retail, said, “Big Megamart is positioned as a shopping destination for the people of Trichy, offering mega brands and guaranteed mega savings. We have been very successful in South India and hope to consolidate our position as the leading value retailer in this area by opening many more stores.”

Big Megamart, known for its range of formal wear, casual wear and accessories for men, has now extended its offering to women through its Women’s World concept, which consists of a wide range of apparel, handbags, clutches, belts and fashion jewellery at competitive prices. The kids’ wear section includes Lilliput, Eteenz, Myfaa and Cherokee Kids.

“Megamart will house the widest range of categories, including menswear, women’s wear and kids’ wear, lifestyle accessories, luggage, footwear, cosmetic and home needs. We will be offering over 150 of the best brands on fabulous discounts, the new Big Megamart is all set to be a complete delight for the trendy and value-conscious Trichy customers,” said K E Venkatachalapathy, COO, Arvind Retail.

Addressing the home needs of the Trichy consumer, Big Megamart introduced Home Mart, which offers a range of bedsheets, towels, curtains, clocks and kitchen utilities. Travel Mart by Megamart consists of backpacks, strolleys, travel bags, laptop bags and travel accessories from American Tourister and Ruggers Gear. Fashion Mart by Megamart has an assortment of watches and sunglasses from Titan, Sonata and Fast Track and a wide range of handbags, clutches, belts and fashion jewellery from the international brand Cherokee Glam.

To provide the best of service to customers, Big Megamart has also invested in training the fashion assistants who will be manning these stores. These fashion assistants ,called the ‘Red Squad’, will help customers find the best deals and make the right choices.

– IndiaRetailing Bureau

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