Microsoft India launches new set of retail solutions

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Microsoft India has launched a new set of solutions to help retailers manage their points of sale, supply chains and financials more effectively.

The newly launched Microsoft Dynamics AX for Retail offers enterprise and mid-sized speciality retailers a deep level of integration across points of sale, store management, supply chain, merchandising and financials, to help them deliver business productivity while enhancing customer service through a single integrated solution.

“With key industry verticals such as retail evolving aggressively, customised vertical solutions have become a huge differentiator. Microsoft Dynamics AX for Retail is a single, end-to-end solution that drives visibility across the organisation, enabling Indian retailers to reduce complexity, react quickly, seize new opportunities and build customer loyalty, all of which are vital in today’s evolving retail environment,” says Subhomoy Sengupta, group head, MS Dynamics India.

This solution offers out-of-the-box integration, allowing complete control of data flows across the organisation. Real-time connectivity allows customer data and loyalty transactions to be immediately captured and shared across the organisation, while real-time inventory lookup and visibility to inventory movement provides critical information to enhance customer centricity.

“With so many digitally empowered consumers, retailers are being challenged to operate faster and smarter across their organisations to achieve deeper customer loyalty and maintain a competitive edge,” says Kirill Tatarinov, corporate vice-president, Microsoft Business Solutions. He adds, “To address these challenges, retailers need to adopt what we call a ‘Connected Experience for Retail’, which Microsoft Dynamics AX for Retail essentially will enable.”

Microsoft Dynamics is a line of financial, customer relationship and supply chain management solutions that helps businesses work more effectively. Delivered through a network of channel partners providing specialised services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business.

Besides India, Microsoft Dynamics AX for Retail is available in other countries including Australia, Singapore, South Africa, the UK and the US.

– IndiaRetailing Bureau

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