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House of Fraser launches online apothecary

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British departmental store group House of Fraser has launched its apothecary line on the web. The company said that the new retail platform will allow customers the freedom to experiment and find a mixture of contemporary, niche and classic brands of beauty and skincare products. The apothecary aims to reach the modern woman offering skincare, bath and body products under established brands like Molton Brown, Laura Mercier, Xen Tan, etc coupled with new brands designed specifically for the apothecary.

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