Phillips launches innovative skincare devices

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Electronics giant Philips, plans to grow its personal care business in both mature and emerging markets with new products and channels. The company aims to expand skincare equipments which includes shaving, epilating and skin care devices.

According to Caroline Janssen-Clarke, Head, Personal Care Business, Phillips, “the personal care division has been recording double digit growth and she assured investors it would continue to show strong growth in the future. One of the key tenets of future growth is growing categories with innovative launches, and skin care is an area were Philips could triumph. Further she adds, “As we develop new spaces and new business like skin care, we will be partnering with different types of retailers”, giving the example of a partnership with Douglas in the Benelux countries. Currently, the company is working on a laser-based treatment in collaboration with Solta which claims to help improve skin tone and reduce pigmentation.

Posted on: 8.12.2010

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