The Collective comes to the capital

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The Collective, a super-premium lifestyle retail concept, launched its 3rd flagship store in India at Ambience Mall, New Delhi. The store was launched with a nouveau concept of a `Fashion Theatre` to the fashion-forward populace of New Delhi.

Speaking at the launch, Ram Iyer, COO, The Collective said, "The Collective began in Bangalore over two years ago and since then it has captivated consumers with its exclusivity, plush retail experience and unmatchable selection in fashion. We now come to Delhi with our third store and the promise remains the same – to provide fashion-forward ladies and gentlemen of Delhi with a retail experience par none. The presence of world-renowned fashion talent such as Lulu Guinness, Jeremy Hackett, Manish Malhotra, Rajesh Pratap Singh, Rohit Bal have made this launch one of the most memorable fashion events in the city"

At the helm of the Fashion Theatre was the renowned designer Manish Malhotra. He conceptualized as well as directed this epic concept, which is a first, in the whole country, exclusively for The Collective. With the music by Whosane and Karan Johar as the lead actor, this Fashion Theatre witnessed leading names from the fashion industry such as Rajesh Pratap Singh and Rohit Bal.

Iconic international designers like Lulu Guinness and Jeremy Hackett who retail exclusively at The Collective in India, took part in the Theatre. Set against the backdrop of the fashion capitals of the world – New York, Milan, and London, Manish and the star cast staged an act to celebrate the mélange of Indian and global fashion and talent.

Lulu Guinness` eccentric collections have many admirers the world over and will now be available in Delhi. Jeremy Hackett, who up until now only had his active wear line available at the store, has introduced his formal wear collection here.

The Collective is a super-premium lifestyle retail concept that was launched by Madura Garments Lifestyle Retail Company (MGLRC), a group company of the Aditya Birla Nuvo. A first of its kind retail concept, the brand has hosted many international apparel and accessory brands making a foray into the country for the first time.

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