European fast-fashion brands Vero Moda, Jack & Jones and ONLY hosted a fashion show at the Royal Western India Turf Club, Mumbai, to celebrate the official launch of the new store at Linking Road, Santa Cruz in Mumbai.
The show unveiled the collection through a fashion preview where models sashayed the ramp sporting the brands apparel and accessories. The glitz and glamour of the tinsel town dazzled the runway as Bipasha Basu, Shilpa Shetty, Sushmita Sen, Dia Mirza, Manish Malhotra and Kunal Kapoor walked the ramp. Along with the celebrities, lucky winners of Jack & Jones, ONLY and Vero Moda Model Hunt hit the runway.
The fashion show then culminated into a party that was well-attended by members of Bollywood, television and fashion fraternities. Gaurav Chopra, Mouni Roy, Iqbal Khan, Ejaz Khan, Apoorva Agnihotri, Shilpa Agnihotri and many more. Mansi Scott also added to the excitement of the evening with her high-energy performance
Last month a three-day fashion extravaganza was held in Delhi to launch a 15,000 sq. ft. store and to showcase these brands. The three brands have been introduced in India by the Bestseller Group.
Vero Moda is a women`s fashionwear that boasts to have stocks of the latest looks. It was launched in 1987 and since has been associated with contemporary fashion and designs, which young women across the world desire. The brand is based out of Europe and first stepped in India in Mumbai earlier this year. Jack & Jones is a jeans brand for men. Their four lines, Jeans Intelligence, Premium, Premium Vintage and Premium Tech have dissimilar target groups and expressions design-wise. ONLY is a denim brand for women with three types of collections – True, Edge and Love, each with its own wardrobe, styling and view of life.