PaylessShoeSource expands its beauty portfolio

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PaylessShoeSource, the discount footwear retailer in the West, is expanding its beauty portfolio after the success of its debut range of cosmetics launched in September this year. The affordable shoe retailer ventured into the beauty segment with two separate brands – Unforgettable Moments and Zoe&Zac Naturals – under its cosmetics umbrella. The third line of cosmetics branded as ‘Sxy’ is expected to roll out by mid next year. Sxy will include a range of body mists, shower gels, eye palettes, lipsticks and mascaras.

Posted on: 3:11:2010
Source: www.wwd.com

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