Elder Health Care, the FMCG arm of the pharma major Elder Group, is planning to invest Rs120 crore over the next three years in promotional activities and in the expansion of its personal care business. “The company will increase its product portfolio by foraying into personal grooming and cosmetic products especially for the youth. During the current fiscal year 2010-11, Elder Health Care is planning to launch around five to six self-researched products (with therapeutic benefits) in the key focus areas like skincare, oral care, personal grooming and cough and cold,” says Anuj Saxena, Managing Director, Elder Health Care Ltd. Apart from its own products, the company will also launch the Japanese cosmetic brand ‘Pola’ and Germany’s ‘BeYu’, the colour cosmetic brand. While Pola will initially offer just skin whitening products, BeYu range will consist of mineral make up, lipsticks, foundations, eye shadows, mascaras and eye liners. The company, whose 90 percent revenue comes from its licensed products, is also in talks with various other companies for revenue sharing deals.
Posted on: 15-9-2010