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Anuj Saxena

Elder Health Care to build own brands

Mumbai-based FMCG player, Elder Health Care, has decided focus on building its own brands and has lined-up about half-a-dozen launches this year, a top company official said. The company is also aiming for a massive jump in its turnover...

The second edition of the BeYu Fashion Awards

German beauty brand, BeYu, which is being promoted in India by Elder Health Care through an exclusive tie-up between the two companies, recently wrapped up the second edition of the BeYu Fashion Awards in Bengaluru. The two-day fashion event...

Elder to pin down the premium beauty market

Elder Health Care, the FMCG arm of the pharma major Elder Group, is fast-implementing its plan to expand its personal care business. The company, which has been in news in the recent past for its movement in the...

Elder Health Care to invest Rs120 crore

Elder Health Care, the FMCG arm of the pharma major Elder Group, is planning to invest Rs120 crore over the next three years in promotional activities and in the expansion of its personal care business. "The company will increase...

Elder Health Care to market Pola’s skincare products in India

Elder Health Care, the FMCG arm of the 800-crore pharma major Elder Group, has entered into a licensed deal with Japan's $1.6 billion Pola Chemical Industries to market its skincare and cosmetic products. While the company will initially distribute...

Elder Healthcare to foray into skincare segment

As part of its strategy to achieve a turnover of Rs300 crore by the year 2013, Elder Healthcare is planning to enter into the skincare market by rolling out its own skincare brand this year."After growing our distribution network,...

Explosive growth

Anuj Saxena, Managing Director, Elder Healthcare is not a conventional businessman. He has grown up within the framework of the Rs 100 crore Elder Pharma and set his sights on growing the beauty business for the company. A...

Milind Soman represents new men’s line

A new haircolor brand Just for Men was launched in India on May 27 with model and actor Milind Soman as brand ambassador. It has been brought to India by Elder Health Care ltd, which has fast been establishing...

Elder Health Care looks at buying 2 Indian brands

Elder Health Care, the FMCG arm of the Rs 560-crore pharma major Elder Group, is evaluating two Indian brands for acquisition. The two potential targets are in the areas of oral care and body care, and will help Elder...

Elder Health Care joins hands with VLCC

Elder Health Care, part of the Rs 5 billion Elder Group, has forayed into the male grooming products category with the launch of deodorant body spray ‘Fuel for Men’. The product has been created in alliance with VLCC Personal...
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