Sephora, the leading beauty retailer, is soon going to set foot in America’s popular departmental store – JCPenney’s. The newly-remodeled store at Dayton Mall, Ohio, will see Sephora claiming 1,500-square-foot of space starting October 1. The centrally-positioned Sephora will offer close to 50 brands like Benefit, Nars, Makeup Forever, Smashbox, Urban Decay, etc in terms of make-up; skincare lines including Meaningful Beauty Cindy Crawford, Peter Thomas Roth, Murad, Korres, Clarisonic and Philosophy; specialty hair care lines like Living Proof, Oscar Blandi, GHD and Ojon and fragrances.
Sephora will also stock its in house collection of makeup, skincare, bath and body products and tools and accessories. This is the 16th Sephora outlet that will open inside a JCPenney.