Anurag Rajpal, vice-president, Apparel, Spencer’s Retail, said, “After successfully establishing the brand in Delhi/NCR, we are all set to offer international fashion at affordable prices to customers in Punjab. We are confident our customers will appreciate the brand that reflects a refined comfort and stylish elegance. Our knowledgeable and professionally-trained sales staff, warm and friendly ambiance, quality and variety of products, differentiated merchandise offering and various value-added benefits will add to their shopping experience.”
S K Sayal, director and CEO, Alpha G Corp said, “We welcome the launch of BHPC’s first exclusive store in Amritsar. Through AlphaOne, we are creating a benchmark in retail. The world’s best brands are now available under one roof at AlphaOne from over 170 stores. Collaborative efforts by way of promotions, value offers and incentives to shoppers and long-term win-win relationships with retailers to provide value and entertainment to customers are the abiding success goals of AlphaOne.”
BHPC currently operates six standalone stores in the Delhi/NCR region. The brand has bullish expansion plans for Punjab.
On the future expansion of the brand in Punjab, Rajpal, said, “We are planning wide expansion across the Punjab region — both in the form of company-owned outlets and franchisees. After Amritsar, we will be launching more stores in Jalandhar, Chandigarh and Ludhiana in the coming months and in Bhatinda and Patiala by the end of this fiscal. Eventually, we will set up a footprint in all 20 districts of Punjab and have multiple outlets in all prominent towns of Punjab.”
Prodipta Sen, vice-president, Marketing, Retail and Corporate Affairs, Alpha G Corp said, “AlphaOne is consistently elevating the customer expectation, experience and delight for Amritsaris who have long waited for a truly cosmopolitan experience customised especially for them.”
— IndiaRetailing Bureau