Disney has tied up with ITC’s Personal Care’s brand Fiama Di Wills to launch a special ‘Shine in Style’ fashion pack featuring Disney’s popular tween icon, Hannah Montana. MTV VJ Anusha Dandekar and her girl band D Major, unveiled the pack at the Wills Lifestyle India Fashion Week on March 26. The pack includes personal care products to make its young consumers look and feel like their favorite tween sensation, Hannah.
“This association with Disney provides a unique opportunity for Fiama Di Wills to engage with a younger demography in India and offers them a variety of products aligned to their sense of style and fashion, says!” Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Ltd.
The pack includes the Fiama Di Wills Shine in Style 200 ml shampoo, Polishing Drops 50 ml Conditioner, Exotic Dream 100 ml Shower Gel along with some cool Hannah Montana accessories like a stylish mirror, trendy clips, cool headbands, wristbands and more.
Together with the products and accessories consumers will also get some quick and simple style and care tips making it a complete kit to help tweens shine in style like Hannah Montana. Priced at Rs 200 per pack, the ‘Shine in Style’ like Hannah Montana packs are available across select retail outlets in India.