Fresh and Easy is the American expression of British-based Tesco. While Tesco is a large-scale grocery store, Fresh and Easy groceries are located in neighborhood areas, have a smaller footprint and offer a variety of foods, including a large selection of items prepared on-site and ready to eat or heat for meals.
The new store at 48th Street and Ray Road is in addition to three stores in Southern California that also opened on Wednesday. They are located in Ventura, Rialto and Northridge.
Next week, Fresh and Easy plans to open an additional four stores in the Southern California cities Lakeside, Whittier, LA., and Reedley.
Source: Phoenix Business Journal