Google News

Videocon unveils eco-friendly logo

Must Read

Looking at an aggressive multi-fold growth with an emphasis on technology, quality, innovation, value and services penetration, Videocon Group has unveiled its new eco-friendly green brand identity and tagline: ‘Experience Change’.

The ‘V’ in the new Videocon logo is composed of two animated green, lava-like shapes — called Chouw and Mouw — with distinct identities of their own. Chouw and Mouw are ‘live’ characters, and will be used through a series of short videos to tell simple stories. Both have certain personality traits, based on their physical attributes.

KR Kim, vice-chairman and CEO, Videocon Group, said: “The brand reinvention will involve our employees and keep them engaged, energised and rewarded — as a strong workforce results in even stronger products.”

The company further stated that the new symbol of Videocon asserts its passion for global impact.

Source: Business Standard

Latest News

The Indian QSR Spread

An overview of the quick service restaurants segment in India The Quick Service Restaurant (QSR) market in India is...

Login to your account below

Fill the forms bellow to register

Retrieve your password

Please enter your username or email address to reset your password.