Coca-Cola ties-up with Kolkata Knight Riders

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Coca-Cola is to be the beverage partner for the Shahrukh Khan co-owned Kolkata Knight Riders (KKR) for the second edition of Indian Premier League. Sprite, the cola’s clear-lime sparkling beverage brand, will get branding rights on players’ apparel and on the helmet as ‘pouring’ partner.

Coca-Cola is also the beverage partner for the Delhi Daredevils team. “Twenty20 Cricket is clearly a growing passion with today’s youth. The success of IPL, 2008 has taken the game to a new high,” said Venkatesh Kini, vice-president (marketing), Coca-Cola India, in a release.

— IndiaRetailing Bureau

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