Pyramid Saimira to modernise 250 screens in South India

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Chennai-based Pyramid Saimira Theatre Ltd (PSTL) has announced its plans to renovate 250 theatres in the four states of South India, with an investment of Rs 2 billion over the next 18 months.

The first theatre to be renovated under this initiative is Jyothi Theatre, a single-screen theatre on the outskirts of Chennai. Once renovated, it will have a seating capacity of 550 seats.

Speaking about the renovation of Jyothi Theatre, PS Saminathan, CMD, PSTL, said, “We will be renovating theatres in 100 centres in Tamil Nadu, with an investment of close to Rs. 750 million. We will extend this renovation initiative to the other states also, with Kerala in November, Andhra Pradesh in December and Karnataka in January. Our objective is to have close to 250 model theatres in the next 18 months across these states.”

Also speaking at the occasion, KS Srinivasan, CEO, Pyramid Saimira Production International Ltd, said, “We will also focus on upgrading the technology that we offer in all our theatres, thereby providing our audiences with a memorable experience. Our focus in the next 18 months is to create 250 of the best screens in South India and consolidate our position.”

According to a company’s press release, all the theatres will have computerised ticketing facilities and seat selection kiosks. Along with the latest digital projection and DTS sound technology, the theatres will be equipped with an in-built mobile zone enabled with blue-tooth, video booth for live TV, radio and overhead projection facilities.

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