Home Retail Diesel picks majority stake in Viktor & Rolf

    Diesel picks majority stake in Viktor & Rolf

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    Fashion retailer Diesel has acquired a majority stake in Dutch fashion brand Viktor & Rolf.

    Diesel’s parent company Only The Brave – which is owned and run by Diesel founder Renzo Rosso – has acquired the holding in the brand, run by its eponymous artist and designer duo, for an undisclosed amount.

    Only The Brave wants to create licensing agreements, open stores and build a luxury brand for Viktor & Rolf.

    Rosso said: “Ever since the beginning of their career, Viktor & Rolf have tickled my curiosity for their unbelievable out-of-the-box creativity. We studied each other for more than two years to get to this point.”

    Viktor & Rolf created a fashion range for H&M in 2006 and are exhibiting at London’s Barbican Art Gallery presently.

    Source: Retail Week