Jeevansathi opens matchmaking shops

Must Read, the popular matchmaking site, has gone the retail way with the opening of its brick-and-mortar retail point, called ‘ match point’, at Lucknow. The size of the outlet is 250 square feet. In the next six months, 25 to 30 match points are planned across India.

“Since some parents are uncomfortable with the internet, we see a bias towards traditional media like newspapers and marriage bureaus for finding a match. Our retail initiative will help us tap into this critical segment,” said Swapnil Tripathi, VP, consumer services and operations, Info Edge, the company behind

Apart from exclusive outlets, offline business will capitalise on the existing network of 61 offices of in 41 cities, the company said. match points will utilise its online database to provide matchmaking services. Counsellors at the outlet will guide consumers in finding a perfect match on the basis of age, religion, caste, profession and location. Registered members will subsequently receive the matching profiles on a regular basis.

– Raja Ghoshal

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