India is third among brand-conscious buyers: Nielsen

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“Indian consumers have listed themselves among the top three brand-conscious apparel buyers in the world,” says the latest edition of Nielsen Global Luxury Brands study.

According to the study, improving economy and opening of the Indian market have given rise to a group of affluent consumers who are eager to adopt the latest fashion trends. Nearly 35 per cent (third highest percentage globally) Indians confirmed buying luxury brands. Greece tops the list with 46 per cent, followed by Hong Kong at 38 per cent.

Among the top brands available in the country, the Indian consumers spend more on Calvin Klein (34 per cent), followed by Gucci (25 per cent), Diesel (24 per cent), Christian Dior (16 per cent) and DKNY (10 per cent).

Vatsala Pant, associate director, client solutions, The Nielsen Company, said, “Indians today are travelling overseas more frequently, and their interactions with foreign brands have increased considerably. The number of outlets opened by these brands in the country in recent times is a testimony to increasing fashion-consciousness among Indians.”

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