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Bare Body Essentials opens first outlet

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Tapping into the cosmetics market in the country, Bangalore-based Shreyas Luxury Stores Ltd has opened Bare Body Essentials, a high-end personal care products store.

Spread across 3,100 square feet at Brigade Road, the store – targeting 16-60 years old urban affluent – stocks colour cosmetics, skin, nail, bath and hair care products as also men’s fragrances, in the price range of Rs 1,500-50,000. There are over 30 international products in the store and by the year-end, the company will add 30 more.

“Our product line includes international labels like Patrica Milton from Italy and Europe, Leonor Grey from Paris, Bloom Cosmetics from Australia, and Allure and Barielle from the US. We also plan to have the exclusive rights to retail more such brands in India,” UK Singh, board member, told Indiaretailing.

Bare Body Essentials will not only be a retail outlet, but will also serve as a grooming salon and offer exclusive range of treatments as also the treatment products for men. The outlet will offer free make-up consultation as well as personalised grooming service. The company has roped in leading consultants for this specialised service and also has its own research centre in Bangalore, which will be the brand’s key consultant.

“Men are also health- and appearance-conscious, and are driving the growth of the beauty and personal care retail segment, so we have the whole treatment system for them in our salon,” said Singh.

Discussing the company’s growth plans, Singh said, “We are expecting a turnover of over Rs 30 lakh by end of this year. Later, through franchisee route, we will open around 19 stores across major cities of India.”

On the cards are seven stores by May 2008 in cities including Mumbai, Chennai, Delhi, Hyderabad and Kolkata. The Mumbai outlet will be launched in December, retail space of about 4,000 square feet being already reserved for the same.

According to Images India Retail Report 2007, the total Indian health and beauty care services market is pegged at Rs 3,300 crore, out of which the organised sector accounts for about 10.6 per cent. While the total health and beauty segment in India is presently estimated to grow at nearly 15 per cent, the organised sector grew by 53 per cent in 2006 over 2005.

— Amrita Datta, Bangalore Bureau

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