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GMR bags mandate to host Routes Regional Asia-2009

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The GMR-Hyderabad International Airport Limited (GHIAL) has won the bid to host the prestigious Intra-Regional Route Development Forum – 2009 conference. The company won the mandate to organize the event in Hyderabad for the year 2009.

‘Routes’ is an annual congregation of airlines and airports across the globe, which are joined by other interested or associated parties such as tourism, business and economic development boards and authorities.

In this annual meeting, they deliberate on how best to enhance air services and meet the growing needs of local business, industry, tourism, research organizations, and other sectors. The scale of Routes is unique, which represents over 100 airline companies and 150 airports from all over the world.

So far, Routes has been held in 11 cities across the globe. Last year’s event had being hosted in Dubai International Exhibition and Convention Centre, while 2007 and 2008 events will be hosted by Stockholm City Conference Centre and Kuala Lumpur Convention Centre, respectively.

GHIAL has been taking part in `Routes’ conferences since 2004 and proactively marketing the new international airport in Shamshabad. It, however, felt that it would market the airport and the Pearl City of Hyderabad to the global airline companies more effectively by hosting the event, rather than participating in it elsewhere.

The company will manage the entire event on its own by taking care of various aspects such as planning, conference venue, hotel accommodation for over 500 delegates, logistics, and PR and promotion, besides safety and security issues.

The company fervently hopes that hosting the Forum meet here would enable it to effectively market the city of Hyderabad to the global airliners that would in turn help it achieve its ultimate goal of making Hyderabad a transit hub for global air travelers in the years to come.

The benefits of hosting Routes Regional Asia in Hyderabad are:

– It will attract over 500 foreign delegates / policy makers from countries across the globe “Hyderabad” to be the Focal Point.
– It will showcase the potential of Hyderabad and the State of Andhra Pradesh for various investments.
– It will position Hyderabad as “HUB” of India.
– It will act as catalyst for investments in Indian Aviation and ancillary industries.
– Position Andhra Pradesh as preferred destination for in- bound tourism.

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