Vijay Simha

New adidas initiative aims to draw attention to alternate sports and athletes

Indiaretailing Bureau - June 27, 2017

adidas has launched its latest initiative #FanTheFire to focus attention on athletes who pursue lesser followed sports. The digital film features Nishchay Luthra, an Indian Figure Skater who has won 4 international medals for India and is a 6-time National...

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