Return on investment
E-Commerce
How can brands delight customers and keep them coming back?
A look at strategies to bring customers back and turn them into potential brand advocates
New Delhi: Delighting customers at various points in their journey with a brand plays a pivotal role in turning them into brand advocates and loyalists.
How a...
In Focus
Why are more and more retail brands advertising online?
With brands and retailers across categories reporting returns on investment ranging from 2%-10% from their digital ad spends, digital advertising is clicking for today's businessesNew Delhi: A whopping Rs 55,053 crore—that's the total advertising revenues digital platforms like Google India,...
Retail
An opportunity lost
Despite having huge potential, supermarkets in India have not been able to achieve the kind of growth they once appeared to be aiming at. Let’s look at the main reasons behind this stunted growth. Bolstered by...
Retail
Survival of the fittest
By how much has the consumer’s pocket been impacted by the economic crisis? This is a question that has been troubling consumer goods manufacturers and retailers over the past few months. Thoughts on how to emerge from the crisis...
Retail
Pointers from “Indian Wallet & Brand Share” report
“On an average, the youth spend almost the same amounts annually on apparel and accessories as the elders in their household,” reveals the IMAGES-AC Nielsen study on The Indian Wallet & Brand Share. The book...
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Latest News
Chandigarh witnessed impressive growth in home & kitchen sector on Amazon
The city experienced healthy double-digit growth across various product categoriesNew Delhi: Amazon.in has reported significant growth in the home and...
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